Polaroid needs to ride on Lady GaGa’s coat-tails
Pop superstar Lady GaGa has singn up with Polaroid to debuting her own line of headphones and reinvents the instant film camera.
Bad Romance chart-topper and the Poker Face placed her stamp all over the Consumer Electronics Show in Las Vegas this week.
Lady GaGa also announce her appointment as“inventor of specialty products” and “creative director” with the company.
The partnership is designed to help Polaroid appeal to a younger demographic.
Tags: Lady GaGa's coat-tails, Polaroid